A campaign that celebrates the beauty and richness of cultural diversity, DHL in partnership with the Museum for Islamic Art from the Pergamon Museum in Berlin. Celebrating the positive impact of global perspectives, trade and connection globally through the symbolic use of a replica 17th Century dragon-carpet which was fragmented into 100 pieces and sent over the world to capture stories of exchange.

The campaign symbol is The Dragon Carpet, a replica of the 17th Century dragon-carpet that travelled the silk road from Persia to Berlin, was badly burnt in the war, and restored to its current form.