For the classical channels, we developed a film with the CNN showcasing the partnership and Richard Garret’s story. Moreover, we created a partnership logo and some OOH and digital layouts. We also released a press release to commemorate the launch of the rocket.

For digital, many different activations were developed, each focused on different platforms, from LinkedIn to TikTok and email marketing. Both a paid and an organic campaign were prepared, and a landing page created.

We also aligned for an internal communication strategy focused on DHL’s intranet and on employee newsletters. We produced a mission badge that we used on t-shirts, caps and stickers for our employees.