We brought the DHL x Coldplay partnership to life at Wembley through a multi-channel activation. By leveraging high-impact Out-of-Home placements around the stadium, we made sure our collaboration was impossible to miss in one of London’s most iconic locations. To amplify the experience digitally, we created social CGI content. We also extended the experience through a unique cross-collaboration with Abbey Road Studios, another of DHL’s partners. On-site, we surprised fans with Cargo, our giant robot mascot, symbolizing DHL’s forward-thinking spirit and technological leadership.

The perfect partnership is not unlike a duet — a harmonious collaboration that synchronizes individual skill sets into something entirely new and undeniably complementary. There’s a magic that each brings out in the other, especially when both are superstars in their own right. That is the magic we wanted to showcase through different types of split screen techniques in this second TV commercial.

When Coldplay wanted to deliver a more sustainable world tour, they turned to DHL for help. To communicate this new partnership, we created a commercial where DHL and Coldplay come together through the sound of Yellow. Through TV, Print, Social media and a landing page, the campaign highlights how DHL’s GoGreen Plus Service provides the band with innovative solutions to help minimise the environmental impacts of touring.